.jpeg)
Maxine Kroll
Bringing structure, clarity, and executional discipline to go-to-market in fast-growing SaaS organizations.
I’m a senior go-to-market and product marketing leader with experience across SaaS, finance, and enterprise technology. I operate at the intersection of market insight, cross-functional coordination, and revenue enablement. My focus is helping organizations bring clarity to complex platforms and execute confidently across the customer lifecycle.
​
My work focuses on the market-facing side of the business: how products are positioned, launched, sold, implemented, and ultimately adopted. I partner closely with product, sales, marketing, implementation, and executive leadership to ensure go-to-market efforts align with revenue goals and reflect real customer needs.
I often work with organizations that are resetting or building their go-to-market approach. I bring structure, focus, and executional discipline to fast-growing, high-stakes environments.
Snapshot
Expertise
-
Leading go-to-market strategy and product marketing execution for complex SaaS platforms
-
Translating product evolution and operational change into clear, market-ready narratives
-
Equipping revenue teams with positioning, enablement, and launch support tied directly to bookings
-
Building, developing, and leading high-performing go-to-market and product marketing teams, with a focus on clarity, accountability, and execution
-
Supporting implementation readiness and post-sale adoption through structured handoff and enablement resources
-
Coordinating cross-functional stakeholders across product, sales, implementation, and leadership to drive alignment and execution at scale
-
Conducting market research, competitive analysis, and industry engagement to inform go-to-market strategy